Customer Profile: Soanar

Customer Profile

Soanar is proudly a 100% Australian privately owned company founded in 1963 and operating across Asia…

Soanar has 45 years of experience manufacturing and distributing electronic components, embedded systems and related products.

Soanar’s headquarters are in Melbourne. Our team of over 150 staff operates from offices located throughout Australia, New Zealand, Singapore, Malaysia, Thailand & India.

Soanar’s logistics is networked across South Asia from warehouses in Sydney, Auckland and Singapore.

Soanar is people. Our dedicated and experienced team works tirelessly to deliver outstanding levels of service to customers and supply partners alike.

Soanar Plus is a simple, easy, need-it-now on-line and catalogue supplier.

With a stocked range of some 10,000 products, including many of Soanar’s most popular sellers, very reasonable pricing and low or no MOQ’s; Soanar Plus is perfect for your smaller, urgent component requirements.

Other benefits of dealing with Soanar Plus are;

  • Same day shipping
  • Easy ordering and account setup
  • Technical assistance
  • Volume based pricing

Need it fast? Need it now? Visit Soanar Plus

Looking for a Supply Partner?

Soanar works closely with designers and manufacturers in numerous industries such as; Automotive, Communications, Entertainment, Medical, Lighting, Security, Appliance and many more.

We have local, dedicated and experienced sales teams ready to assist you now.

If you are looking for a local, trusted supplier, contact Soanar today.

Looking for a Distribution Partner?

Soanar represents many leading manufactures from around the globe. We provide local, experienced marketing and sales support for our largely non-conflicting line card.

Soanar offers a comprehensive range of value-add services to help increase mindshare and market share to our valued partners.

If you are looking for a local, trusted Distributor, contact Soanar today.

Soanar Specialises

Soanar does more then just distribute components.

Our Specialist marketing and sales divisions are setup to address specific Customer and Product requirements.

These divisions deliver higher levels of focus, support and expert knowledge.

Our Services include:

  • Field Application Engineering Support
  • Device Programming
  • Sub-assembly Capabilities
  • Custom Power Supply Solutions
  • Custom & Intelligent Cable Assemblies
  • Environmental Conditioning
  • Custom LCD Displays
  • Embedded System Design & Integration
  • Touch Screen Integration
  • Supply Chain Solutions
    (VMI, Kan-Ban, Consignment & In-Plant Store)

From design to fulfillment we strive to deliver the latest and most cost effective solutions to our customers.

Quality Statement

Soanar is a quality endorsed company with a quality system that meets the requirements of AS/NZS ISO9001.

RoHS Initiative

In keeping with current industry trends, Soanar is committed in bringing to industry the components required to help customers comply with ROHS legislation and requirements.

Learn more about the Soanar RoHS initiative.

The OneOffice Solution

OneOffice powers the Soanar business.  Dashboards monitor the day to day performance across all of the companies and divisions in operation.  Primary stock locations in Sydney and Singapore are supplemented by branch stock in Auckland and Consignment locations in customers across Australia and New Zealand.


Soanar’s supply chain solution, Soanar Advantage, is a powerful set of forecast management, consignement stocking and pull to line tools.  Dynamically linkable to the Advantage web site, it allows customers to streamline and reduce cost of ownership throughout their chain.

All Inclusive ERP

Soanar have an “all inclusive” approach to their ERP solution.  The expect OneOffice to deliver all the functionality to run a diverse and ever changing business.  After many years of use, they are still implementing new features on a regular basis and believe that their investment has paid for itself many times over.

OneOffice Successes

Strategis' Small Enterprise Solution is specially designed for Australian and New Zealand distribution companies....

SmartPoint Successes


New to the ANZ market, SmartPoint has been proven in Europe where customers want to Know Everything about their business but don't need to implement a new ERP or CRM system.